Breakout Speaker

Alicia Phoenix is a respected voice in the lash industry with over 16 years of experience. She has worked as a lash artist, salon owner, trainer, international lash competition judge, and marketing strategist. Now the CEO of Prolong Lash™, Alicia brings a deep understanding of both the artistry and the business behind lash extension success.

Having spent years working hands-on with clients and managing salons, Alicia knows first-hand the challenges lash artists face. That experience fuels her passion for education and her belief that lash professionals deserve the right support, both in their artistry and in their businesses. Alicia is dedicated to sharing meaningful knowledge and practical solutions that help lash professionals thrive while strengthening the industry as a whole.