LASHCON 2026 Theme Reveal: Pivot & Thrive: Your Way to Success

Paul Leubbers • February 10, 2026

The Secret is Officially Out

LASHCON 2026 is here, and this year’s theme is Pivot & Thrive: Your Way to Success.

This is not just a tagline.  It is a reflection of where our industry is, where business is, and where so many lash artists and beauty entrepreneurs find themselves right now.


This year is about evolution. Alignment. Intention. And stepping into growth in a way that actually works for you.


Let’s talk about what that really means.

The Reality: Pivots Are Unavoidable

In business and in life, pivots are inevitable. They show up as slow seasons:

  • Burnout.
  • Pricing mistakes.
  • Business models that stop working.
  • Life shifts that demand change.

Sometimes you choose the pivot. Sometimes the pivot chooses you. But either way, the moment arrives.

The Moment Before the Breakthrough

The hard truth is that these moments can feel uncomfortable. Uncertain. Even discouraging. It is easy to interpret them as failure.


But they are not failures. They are signals:

  • Signals that what once worked no longer fits.
  • Signals that you have grown.
  • Signals that your goals, your life, or your values are asking for something different.


And that is where thriving begins.

Pivoting Is Not a Setback. It Is a Signal.

At LASHCON, we believe pivoting is not something to fear. It is something to understand.


Pivoting simply means you are paying attention:

  • You are noticing misalignment
  • You are recognizing growth
  • You are refusing to stay stagnant


The problem is not the pivot. The problem is what happens next:

  • Do you react from panic?
  • Do you compare yourself to someone else’s path?
  • Do you hustle harder in the wrong direction?
  • Or do you respond with intention?

Thriving Is Intentional

Pivot & Thrive is about intentional change. Not reactive change. Not trend chasing. Not copying someone else’s blueprint.

Thriving happens when you make strategic, aligned decisions that support your long term growth. When you turn the pivot into momentum. When you take what feels sour in the moment and use it to strengthen your business.

Taking lemons and turning them into lemonade.

What This Means for Lash Artists

This theme is practical. It’s about refining your pricing. Adjusting your services to match your energy. Building systems that prevent burnout. Improving your marketing. Creating sustainable revenue. Letting go of what no longer fits.


It’s not about doing more. It’s about doing what makes sense now. You cannot build a 2026 business with a 2019 strategy.

Pivoting is not optional in this industry. But thriving requires clarity, tools, and community.



That’s why LASHCON exists.

Where the Pivot Becomes the Payoff

LASHCON gives lash artists and beauty business owners the clarity, tools, and community to turn unplanned pivots into purposeful moves.

  • Not hustling harder.
  • Not copying someone else’s path.
  • But building a business that aligns with your goals and the season you’re in.


The hard moments will always show up. LASHCON is where you learn how to move through them and come out stronger.

Tickets for LASHCON 2026 launch

March 17th

And we’re celebrating with a 12 hour Instagram and TikTok Live full of behind the scenes access, speaker moments, epic giveaways, and a deeper look at what’s evolving this year.


Set your reminders and we will see you there!