Viviana Valenzuela & Philip Barreras

Content creation was what first brought Philip Barreras and Viviana Valenzuela together, and it quickly became the foundation for everything they’ve built.

In this dynamic session, the duo breaks down how trust is built in today’s beauty industry and why visibility is no longer optional. With over 20 years in the barber industry and a background in marketing strategy, Philip shares insights on branding, positioning, and client psychology. Viviana, with eight years in the beauty space, reveals the real “tricks of the trade” that turn artistry into loyalty and loyalty into sales.

This session goes beyond posting more content. Attendees will learn how to position themselves as an authority, build a brand that speaks before they do, and create content that converts followers into lifelong clients.