The Lash Artist Business Health Checklist What Numbers to Review Before the New Year
The Lash Artist Business Health Checklist What Numbers to Review Before the New Year
Before setting new goals, raising prices, or adding services, lash artists need one thing first. Clarity.
A business can feel busy and still be unhealthy. The fastest way to understand where your business truly stands is by reviewing a few key numbers. This checklist is designed to help lash artists step into the new year with awareness, not guesswork.
Revenue Clarity
Start with your top level numbers. These give you a snapshot of how your business is performing overall.
Review:
- Your average monthly gross revenue
- Your highest earning month this year
- Your lowest earning month this year
These numbers help you identify patterns. Seasonal dips, growth periods, and unrealistic expectations become easier to see when everything is written down.
Service Profitability
Not all services contribute equally to your income. Some take more time than they are worth.
Review:
- Your average service price
- Your average time per service
- Your revenue per hour
To calculate revenue per hour, divide your average service price by the time it takes to perform the service. This number is critical. It tells you whether your pricing and timing support your income goals.
Client Metrics
Your client base is one of your most valuable assets. Understanding client behavior helps you plan smarter.
Review:
- Number of active clients
- Average spend per client
- Rebooking rate
- No show or late cancellation rate
A strong rebooking rate and consistent client spend often matter more than constantly chasing new clients.
Expenses and Overhead
Profit is not what you earn. It is what you keep.
Review
- Monthly fixed expenses including rent software and subscriptions
- Product and supply costs
- Marketing and education expenses
Knowing your true monthly overhead allows you to price services realistically and avoid undercharging.
Owner Health Indicators
Your business health is directly tied to your personal capacity.
Review
- Average hours worked per week
- Number of days off taken this year
- Your honest burnout level
If your business only works when you are exhausted, something needs to shift.
The One Question That Guides the New Year
After reviewing your numbers, ask yourself one question.
What would make this business feel lighter, more profitable, and more sustainable next year?
The answer often reveals where to focus first.
You cannot grow what you do not measure. Reviewing these numbers does not mean something is wrong. It means you are taking ownership of your business.
Clarity creates confidence. Confidence creates better decisions.
